Introduction

Conducting cold outbound prospecting campaigns to win the business of ultra-high-net-worth prospects has never been easy. Especially with the spam filter changes introduced by Google and Outlook at the start of 2024 which made landing in inboxes harder than it ever has been.

Sending standardised, templated, sales and marketing content has become increasingly less effective over the years and Jets.com were looking for a way to replicate the personalised emails that their sales team would send, but at scale.

The Solution

We built a custom-tuned LLM that sat behind a platform optimised for sending cold emails and acheiving the best possible deliverability metrics. We built tone of voice guidelines, product information and up-to-the minute information scraped about the target prospect into a model which was then able to craft and send hyper-personalised emails at scale through a platform which plugged directly into their brokers' mailboxes.

Further productisation

The foundations of this platform were what became our first commercially available product. We have since rolled out our custom email and LinkedIn prospecting solutions to over 50 different customers including a major global bank, b2b SaaS companies, private equity and insurance brokers.

Check out Perlon AI for more information.