Introduction

Identibase is the largest pet microchip database in the UK. They offer services including help when pets go missing along with GPS tracking. The company is now at the forefront of commercialisation in the pet identity and protection services industry. The business was recently acquired by Bridgepoint private equity.

Solution

Two main tasks were automated as part of their solution:

• Missing Pets: When a pet goes missing Identibase first check the report to make sure the content is safe to share with the public and then creates a poster along with outreach to all nearby owners and vets they have in their database to alert the public that this pet is missing. This moderation of both text and images, along with the outreach and following up of missing pets report was fully automated.

  
  

• Simple Customer Queries: Identibase received many customer queries by email that require a simple response directing the customer to the right part of their website, or to a guide they have already published online.  They found that the AI tools of their CRM software struggled to handle their business use cases. By building a customised LLM solution, we handle their simple customer queries, letting their agents focus on more involved customer issues.